I’m a down to earth, community-minded businessman. I live, work and run businesses in the City of Perth and have done for many years.  

My very first job was working at Vanguard printing in Northbridge when I was 15. From there I opened my first business next door. Twenty-four years later, we're still here. Over the years, the business has grown, allowing me to diversify with other opportunities - all in the City of Perth. I feel very fortunate that I have been a part of the City of Perth community for over 30 years, I’ve seen this city change and grow and now I want to give back to it.

I think it’s very important to give back to the community - it's part of my DNA. I have been lucky enough to assist not-for-profits and charities as a board member, chair and as a volunteer. This has given me an insight into the needs and wants of communities and individuals.

Yes, I do and I really love living in the city. It allows me to get so much done and allows me to jump on a bike and ride around the river or walk into China town for a great, quick meal or jump on a train and head to the stadium.

It just has so much to offer - living and working here is my life.

I’m not here for the celebrity or title, I genuinely want to work hard for the people, council staff, and businesses of the City of Perth - listening to their needs and their dreams for our City, and helping facilitate them.

The Council has had a rough few years and I think the new Lord Mayor should be genuine, with high levels of integrity, genuine experience in business, as a leader and a volunteer, and the commitment to give everything to this role.

I am so committed to putting my shoulder to the wheel, I am nominating for councillor as well.

I’m a down to earth, community-minded businessman who has a proven track record of getting things done. I am here to work tirelessly for our stakeholders.

We need leadership from someone who knows business because they've run local businesses. Someone who knows our community because they've been a part of it for many years. Someone who values the outstanding work and commitment of the City of Perth staff because they've seen it firsthand. Someone who understands that teamwork, culture and strategy is key to getting our city where it needs to be.

I’m completely independent, with no political or financial ties. I’m funding this campaign myself.

I want to bring integrity back to the council, vitality back to the city, and humanity back to the community.

As I've watched the candidates in the lead up to the election, I was looking for someone that would inspire me, someone that I could get behind. Although the candidates are great individuals, I just don’t see one person with the breadth of experience and well-rounded skills needed to lead our city.

That’s why I decided that, if I wanted a well-rounded, skilled individual for our next Lord Mayor, then I needed to put up or shut up.

I believe I have the skills and the desire to give back to my community.

The only real conflict I have is how much I care about our community and the fact that I am totally invested in our city - it's my home.

I will be 100% committed to this role.

I aim to be the hardest working Lord Mayor Perth has seen - that is one of my promises.

Without a doubt. I am confused by how any candidate can claim to be passionate about the City but not be passionate enough to nominate for council as well, and make a difference in any way we can.

Running only for Lord Mayor and not council speaks volumes, as far as I am concerned.

I am in the city 24/7, I am highly visible and I won’t be disappearing if I am successful.

I will still be at the local supermarket, the local butcher, the local café on weekends for breakfast. I want to get to know as many of my fellow residents, business owners and stakeholders, to be a proxy for the people.

You can give me a call, send me a message, book an appointment or drop in during community hour once a week. My door is always open.

Contact me


180 Aberdeen Street,
Perth WA


For media enquiries, contact media@bruceformayor.com.au

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram